ABOUT
LIFE IS ABOUT CREATING MEMORABLE MOMENTS.
Per Roth is a Swedish author, entrepreneur, and producer. His passion for creative entrepreneurship, innovation, and storytelling has been the common thread since an early age. While finishing his bachelor’s degree in Media and Communication Studies, he started a branding and business development agency that acquired international clients.
His main client was a global company group based in Cannes and Monte Carlo, doing business in the luxury, real estate, and entertainment industries. During this time, he worked on exciting projects that included brands such as Playboy Enterprises, Virgin, Lamborghini, and Maybach.
After working for many years building other companies’ brands, Per decided it was time to pursue his creative visions and business ideas. He founded companies and brands in tech, entertainment, media, and publishing. He also started writing books and scripts.
Per works with entrepreneurial ventures when he is not writing or producing. He is the founder and CEO of Karisuma Group.
“I began writing books purely for my own enjoyment, but I love sharing my stories. If I can help even one person feel entertained for a while, and forget about life’s hardships, then I’ve accomplished something truly worthwhile.”
– PER ROTH
QUESTIONS AND ANSWERS
Why did you start writing?
I’ve been writing for as long as I can remember, but I never published anything in the past. What really ignited my passion for creating more complex stories was after my dad passed away far too soon. I turned to writing more seriously and it became almost like meditation for me. I’ve always been a storyteller in one form or another, and working professionally in creative industries has kept my creative spark alive.
Why are you exploring different genres?
Because I want to. So far, I’ve explored thriller, drama, science fiction, fantasy, and adventure. I don’t really think in terms of genres. If I come up with a great story, I’ll turn it into a book, no matter where it fits.
Where do you get your ideas?
That’s a tough one to explain. My brain just seems to generate ideas constantly. I’ve got a notebook full of hundreds of storylines, and I hope to bring most of them to life someday. I draw inspiration from anywhere, like music, nature, or even a random thought or event.
Are you mostly focused on writing books?
I actually enjoy all kinds of creative media. I’d love to see my stories come to life as comics, games, films, or TV shows. That’s why I started a publishing and production company.
What’s your favorite movie?
I’ve watched so many incredible movies that it’s hard to pick just one, but the original Blade Runner probably takes the top spot.
Who are your favorite artists?
I’ve always been drawn to vintage sword-and-sorcery and sci-fi painters. A few of my favorites are Frank Frazetta, Boris Vallejo, and Simon Bisley.
What’s your favorite music?
I’ve heard so much great music over the years that it’s impossible to pick just a few favorites. My taste ranges from mainstream pop, rock, and electronica to classical and niche genres. I often choose music to match the mood of whatever I’m working on. But I’ll admit, I listen to The Chemical Brothers a lot.
Will you do an interview?
Probably not, but feel free to reach out. If you make me an offer I can’t refuse, who knows?