ABOUT
LIFE IS ABOUT CREATING MEMORABLE MOMENTS.
Per Roth is a Swedish creator, moving between entrepreneurship, storytelling, writing, innovation, entertainment, and production. He explores creative ventures, following ideas wherever they lead.
Early in his career, Per started a branding and business development agency that went on to work with international clients. One of his main clients was a global company group based in Cannes and Monte Carlo, doing business in the luxury, real estate, and entertainment industries. His work during this period included projects involving brands such as Playboy Enterprises, Virgin, Lamborghini, and Maybach.
After years of building brands for other companies, Per decided to put more of his time into his own ideas. He founded companies and brands in tech, entertainment, media, and publishing, while developing his own creative projects.
Today, he moves freely between storytelling, developing ideas, and entrepreneurship. He is the founder and CEO of Karisuma Group.
“I began writing purely for my own enjoyment, but I love sharing my stories. If I can help even one person feel entertained for a while, and forget about life’s hardships, then I’ve accomplished something truly worthwhile.”
– PER ROTH
QUESTIONS AND ANSWERS
How would you describe what you do?
I create things. Sometimes stories. Sometimes companies. And, sometimes, I help other people bring their ideas to life.
Why did you start writing?
I’ve been writing for as long as I can remember, although I never published anything in the past. I began taking writing more seriously after my dad passed away far too soon. It became almost like meditation for me. I’ve always been a storyteller in one form or another, and working professionally in creative industries has kept my creative spark alive.
Why are you exploring different genres?
Because I want to. So far, I’ve explored thriller, drama, science fiction, fantasy, and adventure. I don’t really think in terms of genres. If I come up with a great story, I’ll turn it into something creative, no matter where it fits.
Where do you get your ideas?
That’s a tough one to explain. My brain just seems to generate ideas constantly. I’ve got a notebook full of hundreds of story ideas, and I hope to bring most of them to life someday. I draw inspiration from anywhere, like music, nature, or even a random thought or event.
Are you mostly focused on writing books?
Writing books is actually a small part of what I do. I enjoy all kinds of creative media, and I’d love to see my stories come to life as comics, games, movies, or TV shows. That’s why I started a publishing and production company.
What’s your favorite movie?
I’ve watched so many incredible movies that it’s hard to pick just one, but the original Blade Runner probably takes the top spot.
Who are your favorite artists?
I’ve always been drawn to classic sword-and-sorcery and science fiction art. A few of my favorites are Frank Frazetta, Boris Vallejo, and Simon Bisley.
What’s your favorite music?
I’ve heard so much great music over the years that it’s impossible to pick just a few favorites. My taste ranges from mainstream pop, rock, and electronica to classical and niche genres. I often choose music to match the mood of whatever I’m working on. But I’ll admit, I listen to The Chemical Brothers a lot.
Will you do an interview?
Probably not, but feel free to reach out.